Books
Books
Since its inception, our experts are constantly developing academic theories, methods and tools for more effective brand to ensure that the customer's market position has been optimized, brand value would be enhanced, improved product or service sales, a full range of assisted clientsbecome the industry's leading brands. These core theoretical and practical experience, methods of operation, authoring tools, a concentrated expression of the book "in the Eagle Billiton International eagle extension of international high-end brands decryption", "Eagle extension of international strategy design mystery", "Eagle Billiton marketing methods", Eagle Billiton creative secret "four brand integrated marketing communications works.
High-end brands decoding
Future wars will be the brand of war, at this stage many sectors of the high-end brands have their own economically developed countries, regardless of brand success, state or national achievement brand, which determines the prosperity of the country's comprehensive strength of the country,the visibility of the state is inseparable from the brand turned to brand the state and enterprises from the manufacturing and enterprises become the common goal of many governments and businesses to build an international high-end brand in the shortest possible time. Eagle extension of international high-end brand decryption "at this stage of international high-end brand analysis, international high-end brand casting conditions, the international high-end brand casting strategy, international high-end brand casting method for the full range of countries interested in casting high-end brand and enterprise system solutions, guiding art of war is to develop a strong national brand, casting the high-end brand.
No marketing methods
Eagle Billiton International believes that the highest level of marketing to sales to become redundant, that is not marketing. In the sales profession, it was bent to others pocket the money put into his pocket, some people hope that fitted their own thoughts into someone else's head. In order to achieve their own purposes, will have brains, but in the end it is better to have been willing. Sometimes we will see some shops a lot of salespeople, each salesperson make every effort to promote their products to customers in their own eyes how good, hoping to bring the customer sign the bill, but in most cases be counterproductive. Billiton International Eagle is not marketing methods on how to make sales to become redundant, so that the product brand speak for themselves and the environment to participate in interactive brand rapid access to the core issue of customer subconscious marketing industry made ??the all-round analysis and specific methods of operation, Jean the sale of redundant reach marketing the highest state that "marketing".
Strategic design mystery
Ever-changing market opportunities, at this stage any of the products change from the previous seller's market into a buyer's market, there is a good product is no longer the sole criterion to win the market and how to continuously improve the quality of the products or services on the basis of brand The operation is another key to winning business success, "Eagle extension of international brand strategy mystery" system to solve a series of problems for the operation of the brand, the core strength from the product, brand gene, the key market analysis, business model design, brand strategy development, brand positioning, brand design, communication strategy, and so a full range describes the successful operation of the brand, at the same time provides a systematic tool for brand building operations.
Creative wonders
Lack of creativity in the advertising industry, mean that there is no life, the highest state of creativity is the creation of objects to achieve the maximum commercial value, brand dripping everywhere, how to allow customers to choose their own brand and loyal to their own brand.become the main brands competing goals, creativity has become the key to winning many businesses. Eagle Billiton International Creative secret "for businesses that want to win in the marketplace to provide a comprehensive analysis tools and methods of operation, create a new category, business model optimization, brand design, communication strategy, the system has a full range of solutions programs.